A Strategic Marketing Piece Your Business Must Utilize

Tuesday, October 1, 2019

Search Engine Optimization (SEO) is a Must-Do Investment!

Digital marketing has turned into the ultimate strategy for every business that is keen to improve traffic, engagement, and conversions. Many startups & enterprises are already leveraging the power of digital marketing services like SEO to boost the online visibility of their brand and nurture sales.

Search Engine Optimization is one of the essential marketing activities to survive in today’s competitive digital space. It is a process of optimizing your digital storefront, i.e. your website to make it ‘searchable’ and ‘findable’ in search engines like Google, YouTube, Bing, Yahoo and more. When done right, SEO proves to be an ideal solution to improve organic traffic and emerge as a credible brand.

Of course, everyone wants their business to rank 1st on the search engines. No wonder the competition is fierce, and you can’t afford to lag behind.

If you have not yet included SEO in your Digital Marketing strategy, you are making a HUGE mistake.

You are losing clients and business every day if your website is not optimized to perform in search engines.

Your online presence is one of the most important things you’ll need to keep up with the competition and SEO is the way. Let’s talk about how SEO can benefit your overall business marketing.

Your potential customers are searching for your products or services online.

Most of the digital journeys begin with a search query. According to Google, there are nearly 40,000 searches every second and 3.5 billion searches per day. These searches are opportunities for you to showcase your business website on those search results page and generate new customers.

Quality Traffic

Users on search engines are already looking for services and/or products that you offer. Directing them to your website elevates the chances of you making new customers.

Do note that search traffic has the best conversion rates, and by positioning yourself on search engines, you are positioning your business to win more conversions.

24/7 Promotion

Unlike other digital marketing campaigns, SEO stays active and works for you 24/7.

Yes, that’s another one of the benefits of SEO. You can witness an increase in your organic website traffic with each passing day. It is to be noted that once you rank high in search engines, they’ll promote your business without you being an active partner.

Trust and Credibility

Websites that appear higher in the search results are viewed as more trustworthy and credible as compared to others.

People often consider companies on the first search result page as the industry leaders. If you get yourself ranked on the first page for a particular keyword, you have successfully positioned yourself as one of the most trustworthy choices for that keyword.

Google is the most visited websites in the world and being highly visible as a trusted resource by Google is always going to work in a brand’s favor.

Long-term Strategy

As we know, Rome was not built in a day, and similarly, you don't acquire an online authority overnight. It takes time and effort to nurture your digital presence.

SEO is not a task or job that can be done in a few hours or a couple of days. It is a continuous process, a process of finding, sorting, & implementing keyword-focused strategies on a daily basis to keep competing and staying ahead in this digital race. It is a long-term strategy that compounds over time, the actions you take today will make a lasting impact- one that can pay dividends later on!

If you're patient with your SEO campaign, you will enjoy increased traffic and an improved reputation. These, in turn, leverage your conversions and your organic leads.

SEO is one of the best ways to uplift your digital game. By ranking highly for the right keywords, you demonstrate a sense of knowledge for that topic and people look at your brand as the industry leader.

Your competitors are using SEO to grow - Kill or be killed!

Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online.

Get started now - Click Here to complete a quick SEO questionnaire for your business website. You can also email us at team@walibu.com, and we will get back to you right away!

Feel free to connect with our SEO specialists and strategists - we’d love to help you devise result-oriented SEO campaigns and generate more business.

If you have any questions, please reach us, and we’d be happy to help!