Case Study - WaveMAX Laundry
WaveMAX Laundry Location Comparison
One Utilizing Walibu's New Location Launch Program, and One Not.
This comparison showcases the performance of two WaveMAX Laundry locations: Maple Heights, OH (using Walibu's New Location Launch Program) and Moreno Valley, CA (not using the program). Both locations opened mid June 2024. Study conducted on July 31, 2024.
WaveMAX Maple Heights, OH
Opened: June 10, 2024
Population: ~22,000
Used Walibu's Program: Yes
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WaveMAX Moreno Valley, CA
Opened: June 16, 2024
Population: ~208,000
Used Walibu's Program: No
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Performance Metrics
Maple Heights, OH
Moreno Valley, CA
Conclusion
The Maple Heights, OH location, which utilized Walibu's New Location Launch Program, despite having roughly 10% the population, significantly outperformed the Moreno Valley, CA location across all key metrics:
WaveMAX Maple Heights, OH Results
- 67% higher machine revenue
- 100.74% more new cards
- 185.7% more website traffic
- Established online reputation with 83 5-star reviews
- 169.6% Higher customer lifetime value projections (at 80% retention rate)
These results highlight the effectiveness of Walibu's comprehensive digital marketing approach, including targeted promotions, automated lead nurturing, and reputation management. The program not only drives initial customer acquisition but also sets the foundation for long-term success through higher customer lifetime value and a strong online presence.
For new WaveMAX Laundry locations, implementing Walibu's New Location Launch Program appears to be a crucial factor in achieving rapid growth and establishing a strong market presence from the outset, even in areas with lower population and median income.
