Stop Selling to Clients!

Wednesday, June 7, 2017

Stop Selling to Clients!

Yes, you heard correct, stop selling to them.

Your clients should be hiring you, you shouldn’t be selling to them. In fact, this statement separates the most successful organizations from the rest. How does this happen? The easy answer; correctly done, effective marketing of your products and services.

Big or small business, you can still take this same approach.

That is the way effective marketing works. It pulls in prospects and customers, who are looking for your services. When they approach you for your expertise and abilities, something significant happens.

When a prospect approaches you, already having in their mind that you are a professional with expertise (message delivered via marketing), you don’t have to sale them or throw pitches, rather educate and confirm the facts you presented. They leave happy knowing you’re the zero pressure professional and not a pushy sales person.

The prospective customers who approach have already positioned you in their mind as a professional with expertise they require. Now they don’t consider you to be a salesman. They don’t consider you as a needy service provider pitching them. They already have a feeling themselves as sold and now they are just having a conversation about their service requirements. It’s superb. It’s zero pressure.

If you are looking to expand your marketing efforts or challenges, or just enhance what you have already, just let us know!

Popular Tags

search engine optimization brand awareneness social media marketing web design content marketing advertising strategy digital marketing website development email marketing voice search build a strong brand online digital branding strategy brand facebook ads instagram ads social media digital advertising authority and engagement conversion rate customers-in-the-door

Archive

September, 2024 August, 2024 July, 2024 June, 2024 May, 2024 April, 2024 March, 2024 February, 2024 January, 2024 December, 2023 November, 2023 October, 2023 September, 2023 August, 2023 July, 2023 June, 2023 May, 2023 April, 2023 March, 2023 February, 2023 January, 2023 December, 2022 November, 2022 October, 2022 September, 2022 August, 2022 July, 2022 June, 2022 May, 2022 April, 2022 March, 2022 February, 2022 January, 2022 December, 2021 November, 2021 October, 2021 September, 2021 August, 2021 July, 2021 June, 2021 May, 2021 April, 2021 March, 2021 February, 2021 January, 2021 December, 2020 November, 2020 October, 2020 September, 2020 August, 2020 July, 2020 June, 2020 May, 2020 April, 2020 March, 2020 February, 2020 January, 2020 December, 2019 November, 2019 October, 2019 September, 2019 August, 2019 July, 2019 June, 2019 May, 2019 April, 2019 March, 2019 February, 2019 January, 2019 December, 2018 November, 2018 October, 2018 September, 2018 August, 2018 July, 2018 June, 2018 May, 2018 April, 2018 March, 2018 February, 2018 January, 2018 December, 2017 November, 2017 October, 2017 September, 2017 August, 2017 July, 2017 June, 2017 May, 2017 April, 2017 March, 2017 February, 2017 January, 2017 December, 2016 October, 2016 July, 2016 May, 2016 April, 2016 March, 2016 February, 2016 November, 2015 August, 2015 March, 2015 August, 2014 March, 2013

Authors

Ben Paulsen