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Keeping up with SEO | The Latest Changes and Improvements

Wednesday, June 26, 2019

Keeping up with SEO

Search Engine Optimization is constantly evolving and being a business owner, it can be difficult for you to keep up with the latest digital trends. Google updates its algorithm several times a year so it can be overwhelming to keep up with all these changes and to know where to keep your focus.

SEO has many angles and moving parts to it, but the overall objective of the efforts is to make your site rank high. Sites that appear higher in the search results are viewed as more trustworthy and credible as compared to others, which is how you want your business to appear. If you get yourself ranked on the first page for a particular keyword, you have successfully positioned yourself as one of the most trustworthy choices for that keyword and generated the much sought-after lead.

Google is the gatekeeper to huge amounts of traffic and leads -- search engine optimization (SEO) opens the doors. Today, we’ve pulled some of the important SEO information to help you make the right digital marketing decisions.

Mobile Friendliness

According to Statista, phone traffic accounted for nearly 40% of total North American web traffic. This is huge, if so many of your potential clients are visiting your site from their phones, your web presence must be mobile-friendly.

Generates Leads

SEO is one of the most effective means of lead generation. SEO works by laying the groundwork and architecture for directing internet traffic your way. According to facts, over half of B2B Marketers say that SEO brings more leads than any other marketing tactic. On top of that, SEO leads are much more qualified as they are already looking for services and/or products that you offer.

Long-Tail Keywords (4 words or longer)

Long-Tail keywords account for more than 70% of ALL Google search queries and convert 2.5x more frequently. Let us understand it by an example, if someone is interested in buying a cheap new golf club, they are less likely to type “golf club” on the search bar. Instead, chances are more they will type something more specific like “Cheap Calloway golf clubs” to speed up the process.

Video Content

According to facts, 87% of businesses are using video as a marketing tool in 2019. (25% higher than in 2017)

Video marketing increases content quality and retains the attention of potential clients. Videos also reinforce the credibility and quality of the content. Simply speaking, if there’s an accompanying video on a business website, it’s much safer to assume that the business itself is of respectable quality.

Images Improve Rankings

According to facts, blogs with images receive 94% more overall views. Images are proven to lead to more total views. The human brain is more attracted to a photo or an intriguing infographic than to a bunch of black-on-white paragraphs.

More and more people are starting to realize that the benefits of SEO are extremely high. And your competitors are also working out their SEO muscles, so it’s important that you stay consistent. As we know SEO is a time-consuming process and your competitors are trying to do it on a daily basis. Hiring a professional digital marketing firm - Walibu could be exactly what your business needs to rank above your competitors in the Google rankings.

Marketers are spending more on SEO, which means more competition. Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!