Business Owners & Digital Marketing

Wednesday, June 5, 2019

Business Owners & Digital Marketing

In today’s business world, your virtual presence has become as important as your physical presence.

Being a business owner, you must be curious why it is so IMPORTANT! Well, the most visible reason behind it is the massive adoption of phones and tablets in recent years, making it mandatory for businesses to have a presence compatible with every device.

The one thing consumers cannot live without are digital devices. Here’s what you need to know about digital marketing and why it’s a must for the success of your business.

Mobile – On Rise

Mobile search is at an all-time high and so is the need for mobile friendly sites. If your website does not show up properly on phones or other mobile devices, the user experience deteriorates and so do your chances of converting them into a prospect or client. The objective behind mobile friendly is to enable people surfing from different devices (mobile phones, tablets, desktops, etc.) to redeem the same site experience tailored to the device.

Mobile devices now account for more than 60 percent of all traffic and that number is only going to grow in the coming future. Google search has expanded its use of mobile friendliness as a ranking signal that can affect your SEO either positively or negatively. Building better mobile-friendly websites for users is imperative.

Social Media

Social Media has become an important part of our daily lives, personally and professionally. Nowadays, companies without a Social Media page are less connected to their consumers and disregard a trust layer often researched by their consumers. A well maintained and active Social Media Business Page plays a very important role in leveraging the digital presence of any business. It offers a tremendous opportunity to increase exposure, create a positive brand image, and generate leads and sales.

Social Media has always been a perfect platform for effective targeted advertising, and consumers are now purchasing directly through social media. Therefore, it’s crucial that local businesses build a strong brand presence and run creative campaigns on social media.

To stay ahead of the curve, it is vital to increase your brand’s digital visibility and be where your consumers are to engage with them.

Organic Traffic

Organic search ranking is a HUGE part of a website’s performance. There are over 250 million websites on the web and Google processes over 40,000 searches per second, which equates to roughly 3.5 billion searches per day. This makes SEO not only important but basically mandatory if you want to compete in the online marketplace and is the best way to stay organically visible on search engines. SEO can help you rank well on search engines for your target keywords and once you secure a spot on the first page of Google, it drastically increases your chances of success!

Walibu can help you set up and maintain a strong SEO foundation and campaign that can keep your business readable and reachable online. To get started, Click Here to complete a quick SEO questionnaire for your business website or you can also email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!