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Are You Fishing Where the Fish Are?

 Tuesday, November 12, 2019

In most cases, business owner’s know the competition is high, with multiple businesses selling the same products and or services as you. And if the case is you sell something so niche you don’t have competition, it’s only a matter of time until you do (if what you are selling is desired). To keep up and or stay ahead with this ever-growing competition, you need to constantly evolve and embrace new ways of selling and attracting new customers.

To increase your brand exposure, website traffic, and create a loyal customer base, it’s a great time and idea to get started with Social Media Marketing (SMM). It’s a tried and true method that helps both startups and enterprises to improve their sales and build a community of happy customers. 

Social Media should be a part of your digital marketing strategy, if it is not, you are missing out on tons of potential customers. Social ads allow you to reach even more of your audience, often at a lower cost compared to traditional marketing techniques. You can then turn these users into followers and continue marketing to them, till they become your loyal customers, or even better, promoters! We’ll dive into User Generated Content on another blog, but having a market of followers, who also market for you is none less than amazing, and social media makes this happen.

Facebook - The Most Effective Way To Attract Your Target Audience

Facebook, which was once just a social platform to connect with friends and other people, has now emerged as a powerful tool to build brand awareness and pump up conversions. In fact, a recent study from Hootsuite suggests that 87.1% of U.S. marketers will use Facebook marketing in 2020! So, if you aren’t yet active on this platform, you are on the cusp of falling behind. 

That being said, let us tell you why Facebook is the most popular place for social media marketing and is adopted by millions of businesses to claim their digital share.

• Affordable

There is no minimum or maximum budget when you advertise on Facebook - you can start your campaigns as low as $1 per day. You can also set your total budget from the beginning and Facebook will stop showing that ad when your budget amount is spent. The higher your budget, the more users you will reach.

• Effective

According to an eMarketer survey, 96% of social media marketers consider Facebook the best social media platform for ROI. This is across the board for both B2C and B2B companies.

• Audience

With more than 2 billion monthly active users, Facebook has the largest user base among all social media platforms. More than 70 percent of adults who use the Internet have an account on Facebook and it is a big enough reason that your potential customers are on Facebook.

• Ad Targeting

Facebook has a wealth of information about its users. You can benefit from this by targeting just the people who are most likely to become your customers. If done right and used strategically, Facebook Ads are much more about investments than expenses. Facebook helps you target your promotions to specific groups of users based on location, interests, demographics, and more.

• Retargeting

The Facebook Pixel dynamic ads allow you to show targeted ads to people who have already shown interest in your business, interacted with your ad campaign, liked your page, engaged with your posts or have visited your website.

• Insights

Facebook’s ‘Facebook Insights’ feature helps a business in monitoring their current content quality, engagement, demographics of the audience, etc. It helps in understanding what works best in terms of content and it gives valuable information about the current audience base.

• CTAs

Facebook ads can not only send users to your website, but you also have other options. CTA buttons include Like Us, Apply Now, Book Now, Contact Us, Download, Sign Up, and Learn More. This inspires your ready-to-buy customers to take instant action and connect with your brand. 

We hope now you know where to market your offerings and generate more business!

Need a New or Improved Social Media Presence? Shout out to Walibu!

Walibu can help you design, develop and maintain an active presence of your brand on Facebook. It will keep your fans engaged with your brand and provide you with a chance to make a new customer any second. 

Feel free to reach out to us if you are interested in improving the online presence of your business. Our active and skilled team will be happy to help you grow your business. We look forward to being a part of your marketing, technology and design team! 

To get started, CLICK HERE or email us at team@walibu.com!

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