An Amazing, Underused, Marketing Tool

Tuesday, July 2, 2019

Business owners are always looking for new ways to expand their business and sell more, and the best place to go for that is technology.

As great as technology is, it has somewhat made small business owners “lazy” in their marketing efforts. One who may have waved at traffic in the weather, personally passed out flyers introducing their selves and their business are now reaching thousands more with a simple email blast, social ad or pay-per-click. We can produce reports and stats and narrow down on demographics, it’s amazing. However, your consumers still appreciate and love the personal connection and efforts. So how does one easily hit the numbers but still have that personal touch? Video. It takes a bit more takes, time, some editing and comfort of being in front of the camera but real video is a great way to build trust, strike emotion or inform consumers of your product or service.

The above is more geared towards a live, human video, however animated, whiteboard or digital explainer videos also have a great impact and can drastically simplify a would-be complicated topic, product or service. In either event, video is a must use medium for small business owners and it’s been extremely underused.

Video is processed in our brains 60,000 times faster than text.

Video instantly ignites emotion and personal connection which makes viewers really interested and they seek for more information. Businesses know it and are using it to their benefit. After all, vision is our most dominant sense, which is why it’s blowing up in popularity as much as it is.

We all remember (unless you’re really young) pre-internet cable TV, it was ones the only sources for video content and it was dominating during its time. Over the last couple of months, there have been more and more video produced and published on Internet than what television networks had created in 30 years.

Media exposure is no longer on television - It’s in our pockets! on our desks – it’s through videos on Social Media. Internet is the place to be!

Why is video marketing so hot?

Today people are addicted to their phones and are hungry for FAST information. They will prefer to spend a few seconds/minutes watching a video than spending time reading long text. On top of that, videos also help communicate maximum information in minimum time. Another benefit with video is it crosses platforms and mediums easily; you can place them on your website, YouTube, Instagram, Facebook or almost any other social platform to maximize exposure. Best of all, you can use video content to enhance your SEO and optimize your business presence to rank on the top search engine result pages.

Here are a few great advantages of Video Marketing!

Videos help you reach millions of people in a very short time. There are also chances of your video going viral and gaining millions of views in no time. Imagine the benefits your business can reap!

Audio-visuals easily pass your marketing message effectively by appealing to several human senses at a time. Simply put - watching a message needs little attention and we can have a better reach.

Videos make a person spend more time on the website improving your chances to sell. Viewers will retain what they’ve seen and or heard for a longer period than what they’ve read. Videos are the best way to present your products, service and explain how they work and distribute easily.

Research shows that nearly 80 percent of people who use the Internet watch various videos. If we talk about SEO, videos are given more priority than text or images files thus gives your brand a better chance to pass on your marketing message. By adding videos to your digital presence, you make your business more noticeable online.

Walibu can help you design, develop, and maintain a strong content foundation helping you elevate the Digital Presence for your business. To Get Started email us at team@walibu.com and we will get back to you right away!

Feel free to reach out to us if you are interested in improving the online presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!