Blog

Advertising strategy for your business

 Wednesday, August 30, 2017

Advertising strategy for your business  

Business owners need to be very smart with their advertising budget. You need to optimize your spending with the most effective and inexpensive channels to make the most out of your campaign budget. By allocating the right amount of budget to the right channel you can get your desired results. You can also track your monthly campaign performance and keep optimizing the advertising channel combinations.

To help you optimize your campaigns, below are few advertising strategies for your business.   

Target the right audience
You are very much aware that your products & services do not match the needs of every human being living on earth. Many small businesses fail to focus on their target audience while planning a marketing campaign. Targeting should be your primary focus when you are advertising on any channel. The best way to be accurate with your target is to analyze your present audience and then frame your campaign in a way that attracts the similar audience in the market.

Track your advertising campaign
Being aware is the first step to make improvements. Many businesses put in a lot of efforts to run an advertising campaign but fail to evaluate & learn from it to optimize the performance of their next campaigns. Google Adwords and Facebook provide you with extensive stats, once your run your campaign through them. It will help you understand what is working and what is not. It can help you make quality changes in your future campaigns. In case of offline advertising, you can keep a track of phone calls and emails to gain insights about campaign performance.  

Branding
Make your brand visible by adopting a tone of voice, color scheme, logo, and fonts. Big brands are placing themselves with a great combination of brand elements which makes their advertising easily identifiable and improve the brand recall level amongst the viewers. Don’t try to create a different layout for advertising, every time you run a campaign. This may result in confusing and ineffectiveness on a long run. Your objective should be to advertise in a way that can help your audience recognize you easily and be able to resonate with your brand image. 

There are ample of ways to benefit your business through advertising. The key is to know your target audience, develop your advertising in the most effective way and run your campaigns on the right channels.

This is just a quick and general run down of marketing essentials but feel free to reach out to us if you are interested in improving the presence of your business. Our passionate and enthusiastic team will be very happy to help you grow your business. If you have any questions about this let us know!

Your marketing family,

Walibu
Marketing Paradise
Marketing + Technology + Design